Verdellino (BG), July 15, 2024 – The FECS Group proudly announces the launch of its new brand identity, an evolution that reflects the core values of sustainability, tradition, and innovation that have defined the Group since its inception.
A Modern Vision Rooted in Timeless Values.
The FECS Group’s new brand identity is the result of a thoughtful process of reflection and renewal, aimed at representing theGroup’s philosophy to the fullest. This rebranding goes beyond aesthetics; it’s a genuine journey through the values that have positioned the FECS Group as an industry leader over the years.
Sustainability: A Concrete Commitment for the Future.
At the heart of the FECS Group’s new brand identity lies sustainability. Mindful of environmental responsibility, the Group has implemented innovative and sustainable practices across all its operations. The new image communicates this commitment clearly: circularity as a symbol of sustainability and geometry as an expression of rigor are some of the elements that inspired this creative journey.
The final design encapsulates and reflects core values: on one hand, maintaining overall coherence through double parallel curves of the same thickness; on the other hand, conveying the uniqueness of individual companies in the created symbol and the carefully studied different colors of each logo.
Tradition: The Foundation of Our Success.
Tradition serve as a cornerstone for the FECS Group. With over 25 years of experience, the Group has established a robust reputation based on quality, reliability, and expertise. The new brand identity celebrates these deep-rooted traditions, incorporating elements that evoke the Group’s rich history and legacy.
Innovation: Looking Ahead to Grow.
Innovation empowers the FECS Group to confidently ambrace the future. In a constantly evolving world, the Group distinguishes itself by anticipating trends and embracing cutting-edge solutions. The new brand identity is dynamic and modern, reflecting our commitment to innovation.
A Fresh Image for New Opportunities.
The rebranding effort includes a new logo, a revitalized color palette, and a contemporary visual language. These changes effectively communicate with our stakeholders, reinforcing our market position and opening doors to the new growth opportunities – all while staying true to our core values.
“The launch of the new brand identity marks the beginning of a journey where we are increasingly committed to building a sustainable future, honoring our tradition, and driving continuous innovation. We aspire to be industry champions by delivering high-quality products and services to our stakeholders. Our new logos and Group identity are tangible signs of this ongoing commitment and strategic vision,” said Olivo Foglieni, President of the FECS Group.
The role played by the Bergamo-based Digital Company Valeo.it – www.valeo.it – has been pivotal. They understood and translated the goals, passion, and professionalism of the FECS Group and all its constituent companies into the new brand identity. The FECS Group eagerly embraces its new visual identity, propelling the Group toward an innovative future while firmly rooted in its heritage. We are poised to tackle tomorrow’s challenges with renewed energy and momentum.
